OY! Indonesia as the chat apps with payment aggregator capabilities makes them look superior than other fin-tech company. In order to boost the number of user download and number of users who linked their debt card, we believed to deliver its superiority in a simple and easy to understand way to connects with emotional and rational for Indonesian people.
With this idea, we championed OY! Transfer features as a tool to convinced our target audience on how from a simple chat, big things can be achieved.